25-30x
Return on ad spend
1 day
First campaign live
2 weeks
Between experiments

Capo is not a marketing tool or agency. It's a pipeline generator.

Reads your business, launches the campaigns

check icon
Connects your CRM, drive and ad accounts, then reads closed-won deals and this week's sales calls
check icon
Builds audiences, campaigns, ad and articles from that evidence
check icon
Tracks every touch from first impression through to closed deal

An experienced growth team runs it for you

check icon
Set the strategy, positioning and offer against your pipeline target
check icon
We make the creative calls, nothing goes live unattended
check icon
Review the last fortnight with you, and agree what we push next

Built for whoever owns the pipeline number

01

For CROs carrying a number sales can't fill on its own

Capo takes your pipeline target and goes and gets it. Google, LinkedIn and SEO run as one system. You get cost per deal and pipeline against target, delivered to you every fortnight.

Work For Image
02

For CEO's past founder-led sales with no marketing function yet

You know your customer and just need more of them. Capo turns what you already know, closed-won deals, sales calls and your knowledge into live campaigns within days.

Work For Image
03

For marketers expected to do it all

Capo runs the execution, audiences, ad sets, articles and reporting. So you keep a consistent strategy, positioning and brand without hiring five freelancers to deliver it.

Work For Image

Case Result and Testimonials

25-30x

Is the typical ratio for the value of the pipeline generated compared to the ad spend. The industry benchmark sits at 10–15x.

Bg image

"Marketing stopped being a cost centre. It's sales infrastructure now, and it should report like it."

Joe Capocci - CEO of Capo

A true pipeline generator

"For focussed sales organisations, 'marketing' can seem too vague and unattributable. Capo isn't marketing, it's a "pipeline generator" and I love it. For the first time in my career, I can see cause and effect, and my investment is now driving a pipeline return I have never seen before."

Tristan Rogers
CEO @ Huq Industries

Revenue target hit every quarter

"We've always struggled to generate consistent leads through marketing efforts. Since bringing on Capo that has all changed. We've hit our revenue target every quarter."

Ben Annet
Sales Director @ Fresh Projects

Nobody else comes close on paid

“The Capo team has a deeper understanding of paid media and conversion than any other I have come across - and they deliver better results accordingly. Really consistent delivery. Constant improvement.”

Rob Bruce
Partner @ KNR & Partners

AI is flooding B2B marketing with slop. It doesn't have to be

Research & execution

check square
Audience mapping & research
check square
Building & launching paid campaigns
check square
Keyword & intent mapping
check square
Posting organic & SEO content
check square
Reporting & optimisation loops

Judgement calls

check square
Strategy & pipeline targets
check square
Positioning & ICP
check square
Narrative & the offer
check square
Creative judgement & taste
check square
What "good" actually looks like
“AI can launch a thousand ads. It can't tell you which one to run.”

Everything the machine handles.

Engine icon
Strategy Agent

Your Targets, Your Agents

Trained on your business, aimed at your number.
Engine icon
SEO Agent

Seo & Articles

Ranks you for the terms your buyers search before a demo.
Engine icon
Linkedin Agent

LinkedIn Ads

Ad sets and creative across the funnel, aimed at your ICP.
Engine icon
Google Agent

Google Ads

Catches demand at the moment someone starts searching.
Engine icon
Reporting Agent

Spend to Pipeline

See exactly where ad spend went and what it returned.
Engine icon
Analyst Agent

New Experiments

Fresh ads, content and angles launch every two weeks.

Hand-built, then automated

"I was generating half a million a month by hand, and most of that was reading and activating data. I let agents take that over so I focus on the value. Such as how the strategy fits together, what makes you different when every competitor is running the same AI, and whether the creative is worth putting money behind.”

Joe Capocci
CEO & Founder at Capo
£500k
Pipeline/m
25-30x
Return on ad spend
£400
Avg cost per deal

Pipeline that compounds, month on month

1

Set the target, connect the stack

You give us the pipeline number and who you sell to. We connect your CRM, shared drive and ad accounts, read-only to start, nothing changes on your side.

2

We build from your own evidence

Capo reads your closed-won deals, your site and this week's sales calls to find the language and objections your buyers actually use. Campaigns are built from that, not a generic playbook.

3

Launch, optimise, and compound

Our platform turns strategy into action. We ship campaigns, content, and growth motions, measure what works, and improve every month.

1

Connect your stack

LinkedIn, Google Ads, CRM & analytics.

2

Builds your context layer

Closed-won deals, call transcripts and research indexed into one searchable understanding.

3

Six agents work that context

Each owns a channel, audiences, LinkedIn, Google, SEO, content. Reports back to you.

4

Writes to your live accounts

Campaigns push via native APIs into accounts you own. Every touch tracked back to pipeline.

Start with a conversation, not a contract.

Thirty minutes on your target, your customer and what you're spending now. We'll show you the engine on a live account and give you a straight answer on whether we can move your number.