Is the typical ratio for the value of the pipeline generated compared to the ad spend. The industry benchmark sits at 10–15x.

"For focussed sales organisations, 'marketing' can seem too vague and unattributable. Capo isn't marketing, it's a "pipeline generator" and I love it. For the first time in my career, I can see cause and effect, and my investment is now driving a pipeline return I have never seen before."

"We've always struggled to generate consistent leads through marketing efforts. Since bringing on Capo that has all changed. We've hit our revenue target every quarter."

“The Capo team has a deeper understanding of paid media and conversion than any other I have come across - and they deliver better results accordingly. Really consistent delivery. Constant improvement.”


"I was generating half a million a month by hand, and most of that was reading and activating data. I let agents take that over so I focus on the value. Such as how the strategy fits together, what makes you different when every competitor is running the same AI, and whether the creative is worth putting money behind.”
You give us the pipeline number and who you sell to. We connect your CRM, shared drive and ad accounts, read-only to start, nothing changes on your side.
Capo reads your closed-won deals, your site and this week's sales calls to find the language and objections your buyers actually use. Campaigns are built from that, not a generic playbook.
Our platform turns strategy into action. We ship campaigns, content, and growth motions, measure what works, and improve every month.
LinkedIn, Google Ads, CRM & analytics.
Closed-won deals, call transcripts and research indexed into one searchable understanding.
Each owns a channel, audiences, LinkedIn, Google, SEO, content. Reports back to you.
Campaigns push via native APIs into accounts you own. Every touch tracked back to pipeline.
Thirty minutes on your target, your customer and what you're spending now. We'll show you the engine on a live account and give you a straight answer on whether we can move your number.